We don't practice law, and we don't claim to know your bar's rules, your board's rules, or your regulator's rules. You state your restrictions. The system enforces them mechanically. For regulated clients, nothing publishes without your recorded approval. That is a claim you can verify — not a promise you have to trust.
When a licensed professional evaluates a marketing vendor, the instinct is to ask about data handling. But marketing content doesn't require sensitive data, and a vendor who asks for it should worry you. We do not need your case files, patient records, or client financials to write your marketing — and we don't want them. Marketing is written from material about your practice that you provide and approve: what you do, where you do it, what makes you different.
The exposure that actually threatens a license lives in the advertising itself. A law firm's risk is a sentence that violates bar advertising rules. A financial advisor's is a performance claim a regulator prohibits. A realtor's is a phrase that crosses Fair Housing. That is the problem this page is about — and it is a problem of control over what gets published, which is exactly what Axori is built to give you.
A strictly-liable professional cannot accept a vendor's assurance of compliance, because compliance isn't the vendor's judgment to make. What you can accept is a system where you decide, and the system enforces it. Four disciplines make that real:
At intake, you state what your marketing may never say — no guaranteed outcomes, no "specialist" where your bar prohibits it, no performance figures, whatever your rules require. Those restrictions become rails the system cannot write around. Not a style guide a writer tries to remember: a mechanical constraint applied to every piece of content, every time.
For regulated practices, nothing publishes on autopilot. Each post waits for you: you're notified, you read the exact content that would go live, and you approve or decline with a reason. Every decision is recorded with a timestamp and the named account that made it. The record is readable, downloadable, and the whole flow works from your phone.
Deterministic gates block unverified claims before publication. Every factual statement in your marketing traces back to something you told us and approved — if a claim can't be traced, it doesn't ship. There is no path where the system invents a fact about your practice and publishes it.
We do not claim to know your profession, and the system is built on that humility. Your counsel defines what your restrictions should be; your judgment is the last word before anything goes live. Axori's job is to make sure your judgment is what actually governs — mechanically, verifiably, every time.
State bar advertising rules: no guaranteed outcomes, no "expert" or "specialist" language where prohibited, testimonial and solicitation restrictions. You set the rails; your counsel stays the authority.
Medical and dental board advertising rules: no outcome claims, no before-and-after promises, no superlatives about results. And by design, no patient information ever enters the system.
Regulatory limits on performance claims, projections, and testimonials. The system blocks the numbers you haven't approved and the promises no one should make.
State insurance department advertising rules: policy representations, comparison restrictions, required disclosures. Your state's rules become your account's rails.
Fair Housing, licensing and disclosure requirements: the phrases that can't appear, the disclosures that must. Enforced on every post, not remembered on most.
Professional conduct rules on advertising and claims of expertise. Content states what you do and for whom — never promises a result a conduct rule prohibits.
License claims differ state by state — what a contractor, electrician, or plumber may advertise in one state is a violation in the next. Your restrictions are set to your state, not a national average.
In a regulated profession and don't see yourself here? The disciplines above are profession-agnostic — tell us your rules and the system enforces them the same way.
Axori runs on Google Cloud. As of August 3, 2026, Axori operates under a signed HIPAA Business Associate Agreement for Google Workspace and a signed HIPAA Business Associate Agreement for Google Cloud Platform — the latter covering Google Cloud's infrastructure including the compute, database, secret-management, build, scheduling, logging, storage, and task services Axori runs on — together with Google's Cloud Data Processing Addendum. Every client's data is isolated per tenant, credentials live in managed secret storage rather than code, and data is encrypted in transit and at rest.
Shared responsibility, stated plainly: Google secures the infrastructure; the application layer is ours. No honest vendor claims their cloud provider's agreements make the application compliant by osmosis — what the BAAs and the DPA cover is the foundation, and what Axori builds on top of it is our responsibility, engineered with the controls described on this page.
And a deliberate design choice: Axori is not designed to hold protected health information, and clients should not send it. Marketing does not require PHI, so the system keeps it out entirely — a stronger position for you than a vendor licensed to hold what it never needed.
A law firm's marketing exposure is its state bar's advertising rules — guaranteed-outcome language, prohibited "expert" or "specialist" claims, testimonial restrictions. The safe way to use AI marketing is not to find a vendor who claims to know those rules; it is to use a system where the firm states what its marketing may never say and the system enforces those restrictions mechanically on every draft, with nothing publishing until someone at the firm records an approval under their own account. Axori works exactly that way. We do not practice law, we do not interpret bar rules, and your counsel remains the authority on what your restrictions should be — the system's job is to make sure whatever you decide is actually enforced.
It depends entirely on control. A general-purpose AI tool that writes freely and publishes on your behalf is a genuine liability for a strictly-liable professional, because you inherit every sentence it produces. AI content becomes workable for a regulated practice when three things hold: the restrictions you define are enforced mechanically rather than by vendor promise, factual claims are blocked unless they trace to material you provided and approved, and a named person at your practice records approval before anything goes live. Those are the controls Axori is built around. The honest framing is that no vendor can make your marketing "compliant" for you — compliance is a judgment your profession assigns to you and your counsel. What a system can be is controllable, so that judgment stays in your hands.
You do — or the person at your practice you designate. For regulated practices, every post waits in an approval queue: you are notified, you read the exact content that would publish, and you approve or decline with a reason. The decision is recorded with a timestamp and the named account that made it, the record is downloadable, and the whole flow works from a phone. Nothing publishes from a recorded approval's absence — a post you never approved simply never goes live.
Axori's infrastructure operates under signed HIPAA Business Associate Agreements with Google — one covering Google Workspace and one covering Google Cloud Platform, both accepted on August 3, 2026, alongside Google's Cloud Data Processing Addendum. At the application layer, Axori is deliberately not designed to hold protected health information, and clients should not send it: marketing content does not require patient records, and keeping PHI out of the system entirely is a stronger position than being licensed to hold it. If your compliance posture requires a business associate agreement directly with Axori, raise it with us and your counsel — that is a conversation we will have honestly, not a checkbox we will claim.
A medical practice's marketing exposure is its medical board's advertising rules — outcome claims, before-and-after representations, superlatives about skill or results. Axori handles this the same way it handles every regulated profession: at intake you state what your marketing may never say, those restrictions are enforced mechanically on every piece of content, and nothing publishes without a recorded approval from your practice. Separately, Axori is not designed to hold protected health information and does not need it — marketing is written from material about your practice that you provide and approve, never from patient data. Your board and your counsel define your rules; the system's job is to enforce them and to keep you the last word before anything goes live.
No — and you should walk away from any marketing vendor who says yes. Compliance is a judgment made against your specific rules, in your specific state, about your specific facts, and the only people qualified to make it are you and your counsel. What Axori guarantees is control: the restrictions you define are enforced mechanically, factual claims must trace to material you approved, and nothing publishes without a recorded, timestamped approval from a named account at your practice. A strictly-liable professional should never accept "trust us." You should accept "you decide, and the system enforces it" — because that is verifiable.
Tell us what your marketing may never say. The system enforces it mechanically, and as a regulated client it shows you every post before it publishes and keeps a record you can hand to your counsel. That's the whole pitch — and every line of it is verifiable from inside your account.
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